Nike Ethical issues - 6658 Words

Area: An organisation s corporate social responsibility policies, including business ethics, and their impact on business practice and key stakeholders Title: How does Nike reconcile the need to minimise the cost of manufacturing with the need to meet the ethical and social expectations of its customers? By WORD COUNT Research Analysis Project – 6224 words (minus table) CONTENTS Page CHAPTER 1: INTRODUCTION 1.1 Introduction 3 1.2 Project Aim 3 1.3 Project Objectives 4 1.4 Research Approach 4 CHAPTER 2: LITERATURE REVIEW 2.1 Introduction†¦show more content†¦This is particularly important for a company like Nike, which is facing significant pressures from consumers and stakeholders to show high levels of corporate responsibility, whilst also under significant market pressure to be cost competitive and to ensure that it can still compete in difficult economic conditions. It is expected that the mainstream CSR and business ethics theories will not be directly applicable to Nike due to its specific and high profile market position, and if this is the case then the research will make a significant contribution to the literature in this area. In order to investigate these issues in detail, the specific research questions that will be addressed by this question are: To what extent are Nike’s CSR practices in line with the predictions and arguments of the major CSR theories in the literature? To what extent is Nike’s corporate behaviour in line with the predictions and arguments of the major business ethics theories in the literature? How does Nike promote itself as an ethical and socially responsible business? Do consumers have positive perceptions of Nike, its corporate social responsibility levels and the ethical nature of its actions? Is Nike currently following the best course and overall business strategy based on the CSR and ethical expectations of consumers? 1.4 Research Approach A secondary research approach will be used, as this willShow MoreRelatedEssay Nike- Ethical Issues1454 Words   |  6 PagesEthical Case Analysis: Nike Introduction Nike was established in 1972 by Bill Bowerman and Phil Knight. These two men were visionaries. The goal for Nike was to carry on Bowerman’s legacy of innovative thinking by helping every athlete reach their goal or by creating lucrative business opportunities that would set the company apart from any competition. This included providing quality work environments for all who wereRead MoreEthical Issues Of Business : Nike Essay2064 Words   |  9 PagesEthical Issues in Business: Nike Nike was founded by Philip Knight and has become one of the most successful businesses of the 21st century. 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